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Races need to offer better dopamine hits

CYCLING WEEKLY

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August 11, 2022

"May the odds always be in your favour" - starting with a quote from the Hunger Games may seem apt given all that's happening in the world, but is domestic racing seeing the odds turn against it?

- JACOB TIPPER

Races need to offer better dopamine hits

Both Cycling Time Trials (CTT) and British Cycling appear to be struggling for entries. A little while ago, the National 25 received only 64 entries, an event which pre-Covid-19 required a pretty fast qualifying time just to get on the list.

So what's happening? Is it the cost of living crisis? Or the lack of Zwift power-ups you get in real-world racing - or the ability to defy physics with a pre-race weight change when racing online?

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