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Races need to offer better dopamine hits
CYCLING WEEKLY
|August 11, 2022
"May the odds always be in your favour" - starting with a quote from the Hunger Games may seem apt given all that's happening in the world, but is domestic racing seeing the odds turn against it?

Both Cycling Time Trials (CTT) and British Cycling appear to be struggling for entries. A little while ago, the National 25 received only 64 entries, an event which pre-Covid-19 required a pretty fast qualifying time just to get on the list.
So what's happening? Is it the cost of living crisis? Or the lack of Zwift power-ups you get in real-world racing - or the ability to defy physics with a pre-race weight change when racing online?
This story is from the August 11, 2022 edition of CYCLING WEEKLY.
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