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PRO ROAD RACERS AREN'T COOL ANYMORE
Bicycling US
|Summer 2024
AT THE RISK OF SOUNDING LIKE AN OLD MAN yelling at a cloud, I don't think pro road racers are cool anymore.
Before you react, allow me to at least clarify my statement. Cast your mind back to March of this year. Do you remember Giro launching a gloriously over-the-top time-trial helmet at TirrenoAdriatico? How could you forget? The thing basically broke the internet for a few days and had every style critic on social media up in arms about how cycling has lost its elegance.
The helmet appeared hot on the heels of a spate of very aero-looking and clearly timetrial-inspired helmets that were being used by pros in gasp!-mass-start races. It also spurred some interesting conversations at Bicycling. A few brave folks on staff spoke up in defense of the helmets in the name of keeping time-trial tech weird. However, the general reaction was negative and, in my understanding, primarily focused on aesthetics.
This story is from the Summer 2024 edition of Bicycling US.
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