Leveraging AI for BETTER PARENTING

Over the past year, with AI-powered generative chatbots and apps becoming ubiquitous, AI is emerging as an intelligent assistant for parents to navigate everyday child rearing and nurturance challenges.

- RAJLIPI SINGHA & CYNTHIA JOHN

Every generation of parents has its mentors.

For generations, guidance emanated from grandparents, relatives, and community wisdom passed down through lived experience. In the 1960s-90s, parenting books and essays of parenting experts and counsellors became trusted companions, offering research-backed practical advice. In the new millennium, the internet revolution upended parenting advice with Google searches, blogs, and online forums, making information available instantly. Now, in the new digital age, millennial parents nurturing Gen Z and Alpha children have a super-advanced parenting guide: artificial intelligence (AI). Over the past year, with AI-powered generative chatbots and apps becoming ubiquitous, AI is emerging as an intelligent assistant for parents to navigate everyday child rearing and nurturance challenges.

According to Microsoft's 9th Global Online Safety Survey (2025), 65 percent of people in India use generative AI such as ChatGPT, Gemini, Copilot, Perplexity. That is almost double the global average of 31 percent. Likewise, GIPSI inSIGHT 2026, an annual consumer trends and cultural intelligence report of Tonic Worldwide, a Mumbai-based digital marketing agency, says that 52 percent of Indian parents have switched to using generative AI instead of traditional internet search engines such as Google for parenting aid and advice. A large majority of educated middle class parents are turning to AI tools like ChatGPT and Perplexity for meal-planning and nutrition assistance, education enrichment, homework support, child health and development advice, navigating everyday parenting dilemmas or simply venting their frustrations.