Heinz rebrands tartare sauce as 'Fish & Chips Sauce'

Heinz has launched a new 'Fish & Chips Sauce' in a rebranding of the classic condiment tartare sauce.

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The food giant urged consumers to think of its new sauce as “Tartare 2.0”, with the packaging describing the contents as “Tartare Sauce” and listing ingredients as including gherkins, dill, salt, parsley and mustard.

Tartare sauce is traditionally made of mayonnaise, chopped gherkins, capers and herbs such as tarragon and dill.

It is considered a classic accompaniment to seafood dishes including fish and chips.

Heinz described its new product as a “fresh and herby condiment” which was “poised to become Britain's new go-to pairing for fish dinners-and, of course, the nation's beloved dish, fish & chips”.