Gen Z rental knowledge gaps

Many under-30s feel underprepared in financial matters

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A large majority of Gen Z renters believe that they got insufficient financial education at school.

A survey conducted by UK rental services provider Housing Hand shows several concerning knowledge gaps, with 85% of renters under 30 citing this lack of preparation as a reason for relying on other sources.

This lack of preparation for entering the rental sector means that 36% of Gen Z turn to family for advice on renting, while 31% rely on websites and 16% on friends.

However, while advice from friends and relatives may seem useful, the significant changes to the rental landscape being introduced by the Renters' Rights Act means that much of this information could be outdated and inaccurate.

This creates the potential for an even greater rental knowledge gap, leaving young renters in a vulnerable position.

The data comes from Housing Hand's Understanding Renters in 2025 report, which was based on surveying 1,700 working professionals and students renting privately in the UK, the new insights focus specifically on the 1,125 respondents aged 16-30.