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Top prize for takeaway drink cups innovation

Western Morning News

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December 11, 2025

No More Lids, a Cornwall-based company spearheading a plastic-free future for UK takeaway drinks, won the top prize at the Future of Food Competition, held at Royal Geographic Society in London last month.

- WMN REPORTER

Judges delivered a unanimous verdict, commending No More Lids’ founder and managing director, Chris Brown, for his game-changing environmental achievements in an industry that uses over 10 million takeaway cups and generates over 51 tonnes of waste every day.

In under two years, No More Lids has delivered over five million of its patented, 100% compostable ‘The Good Cups - a design that eliminates plastic lids and linings, is fully recyclable as paper and leaves no harmful trace in landfill.

The innovation has already removed 24 tonnes of single-use plastic from circulation and attracted customers including the Natural History Museum, the Francis Crick Institute, King’s College London, and NHS Wales.

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