Roadshow to drive growth of exports

A SIX-month roadshow is under- way aimed at keeping the wheels of UK cheese exports turning in Singapore.

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The Agriculture and Horticulture Development Board (AHDB)-funded roadshow will run until mid-December, working with leading Singapore grocery retailer Cold Storage.

It represents a big success for AHDB's in-market representative Karen Liao, with endorsement from the Department for Business and Trade’s Deputy Trade Commissioner for Asia Pacific, Rhiannon Harries.

Spearheaded by Ms Liao, it will deliver a series of in-store promotions and cheese tastings to showcase quality British dairy produce.

Cold Storage was founded in 1903, starting as homegrown merchants before opening its first supermarket in the 1960s. It now has four retail brands - Cold Storage, CS Fresh, Market Place and Jasons covering 50 stores across Singapore.