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'The new generation are the leaders of being visually literate'

Western Mail

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November 08, 2025

THE Into Film Festival launched yesterday with the screening of the documentary film Future Council, in which eight children take a road trip around Europe to challenge powerful leaders and find solutions to the planet's greatest ecological challenges.

'The new generation are the leaders of being visually literate'

The film, by Damon Gameau, has won multiple awards and its screening in Chapter in Cardiff was part of its UK premiere.

"What better way to launch the world’s biggest youth film festival than a documentary led by young people passionate about making positive change?" says festival director Sam Wilson.

"We always look for this unified UK-wide moment, as we are a UK-wide festival. On that morning, we're in Cardiff, Belfast and Leicester Square. We heard about Future Council, our team had seen the film, and we're familiar with the director, Damon, who launched the Into Film Festival a few years ago with his last climate documentary, 2040.

"He's got this knack of tackling the climate crisis through a child’s perspective. His last film basically considered what the world would be like when his very young daughter was 21, and here he’s gathered a group of international young people who are passionate about the health of our planet, and they go around taking big business to task around their sustainability achievements, or essentially lack of them."

Into Film is a film education charity which aims to put film into the lives of young people, and the festival is an annual event aimed at the next generation of film-lovers and cinema-goers.

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