Swans hope to maximise potential of Modric and Snoop Dogg investment

Swansea City CEO Tom Gorringe has told supporters the investment of Snoop Dogg and Luka Modric has left the club hopeful of landing commercial deals that will 'eclipse anything we've done in the past.

- TOM COLEMAN

He also admits a 'Welcome to Wrexham' style documentary is something the club are considering as they look to further raise their profile.

The arrival of hip-hop megastar Snoop Dogg, and Ballon d'Or winner Modric has already created a big buzz around the club this summer, with Gorringe previously admitting their involvement would help to take their commercial dealings up to the next level.

Facing supporters at the recent Swansea City Fan Forum, Gorringe says having the pair on board has helped push the club into the gaze of new and exciting potential commercial partners, which he hopes will come as a big boost to City's revenue, and in turn make them more competitive on the pitch.

"In terms of commercial opportunities, there's a huge opportunity for us to improve there," he said.

"We've done a really good job of maximising what we could do on a local basis.

"But now the parameters have moved and it puts us in front of different companies, different brands and allows us to tell an authentic story to the people that we couldn't have been able to get in front of before.