Ex-Wales star lands meaty Tesco deal
Western Mail
|December 19, 2025
FORMER
Wales captain Ken Owens has landed a major contract with Tesco after helping to develop a new product hitting supermarket shelves.The Scarlets legend has co-founded Sheriff's Biltong with west Wales food producer and neighbour Ruth Davies and helped develop the product from the ground up.
Of course, the product also borrows his iconic nickname from his playing days, with the former Wales and British and Irish Lions forward dubbed “The Sheriff” due to his grandfather once being the mayor of Carmarthen.
Made exclusively with PGI Welsh beef and produced in a dedicated facility in west Wales, Sheriff's Biltong uses only minimal natural ingredients and provides 16 grams of protein per bag with no additives.
This story is from the December 19, 2025 edition of Western Mail.
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