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Director role holds appeal to Moore
Western Mail
|October 13, 2025
WALES striker Kieffer Moore plans to swap scoring goals for doing deals as a sporting director one day.
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Moore graduated from the PFA Business School last month with a diploma in sport directorship and aims to stay in football after his playing days, but not in the well-trodden paths of coaching or management.
The 33-year-old Wrexham frontman, who will be on Wales duty for their crunch World Cup qualifier against Belgium tonight, says his journey from non-league to the Premier League has given him a rare insight into how the football industry works.
"I've always loved the intricacies of how a football club is run," said Moore, who began the two-year course while operating in the top flight at Bournemouth.
This story is from the October 13, 2025 edition of Western Mail.
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