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Victoria's Secret Readies For Valentine's Day Test
The Wall Street Journal
|January 07, 2026
A year after falling short on Valentine's Day with muted marketing and not enough lingerie and sleepwear on hand, Victoria's Secret is going bold during what is a crucial selling season for the maker of intimate apparel.
The retailer's relaunched and rebooted fashion show has helped recent sales momentum.
BRENDAN MCDERMID/REUTERS
This story is from the January 07, 2026 edition of The Wall Street Journal.
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