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How Posting Fake Tales About Being Ghosted By Brands Became a Fad

The Wall Street Journal

November 25, 2025

When Anna Fleming complained in a TikTok video that Honda had “ghosted” her after promising to replace her broken-down car, an army of amateur consumer advocates flooded Honda with demands for justice.

- BY MEGAN GRAHAM

How Posting Fake Tales About Being Ghosted By Brands Became a Fad

A trend on TikTok that is supposed to be a joke is generating real criticism for brands.

This story is from the November 25, 2025 edition of The Wall Street Journal.

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