Try GOLD - Free

Burger King Was Ready to Troll His Rival

The Wall Street Journal

March 07, 2026

Burger King president's saucy bite-hold the napkins -goes viral and supercharges the burger rivalry

- JACOB BUNGE AND CHRISTOPHER KUO

Burger King's Tom Curtis, top, and the videos that went viral of Curtis, right, and McDonald's CEO Chris Kempczinski, left.

BURGER KING

This story is from the March 07, 2026 edition of The Wall Street Journal.

Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.

Already a subscriber? Sign In