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Olympics star Laura accused of pedalling products on the BBC

The Sunday Mirror

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August 18, 2024

Time called on cyclist watch plug

- TOM BRYANT

Olympics star Laura accused of pedalling products on the BBC

DAME Laura Kenny has been ticked off by BBC bosses for plugging a pricey watch she wore on air.

The cycling legend, who helped cover for Paris Olympics for the Beeb, has been accused of breaking the broadcaster's strict rules about advertising.

The five-time Olympic gold medallist, who is a brand ambassador for watch firm Breitling, wore one of its £2,750 timepieces while she was on TV.

Laura later tagged the brand on her Instagram page and Breitling, in turn, posted pictures of her wearing its watches on air.

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