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JSW MG Motor India Partners With Kotak Mahindra Prime
The Sunday Guardian
|January 19, 2025
JSW MG Motor India today announced its partnership with KMPL to offer a finance solution for its innovative Battery-As-AService (BaaS) ownership program to EV customers.
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With this partnership, KMPL becomes one of the first leading auto financers to support the BaaS concept and will help in furthering its reach to prospective customers.
BaaS is a flexible ownership program that significantly reduces the initial acquisition cost, ensuring an economical and hasslefree ownership experience.
Launched in September 2024, BaaS has regenerated customer interests back to EVs, which has translated in the growth of EV sales.
The growing consumer interest in this one-of-a-kind ownership model was a catalyst in KMPL joining the BaaS bandwagon and curate finance solutions for EV customers.
This story is from the January 19, 2025 edition of The Sunday Guardian.
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