Try GOLD - Free
ELON MUSK'S X TO LAUNCH YOUTUBE CLONE FOR SMART TVS
The Sunday Guardian
|March 10, 2024
In a bid to compete with YouTube and recast itself as a video platform, Elon Musk’s X is launching a television app for Amazon and Samsung smart TVs, a source at the company told Fortune. The company plans to launch the app next week, and a source says it looks “identical” to YouTube’s TV app.
-
Musk’s goal is to encourage users to watch “long videos on a bigger screen,” part of a plan first teased in July designed to make X more attractive to online influencers and advertisers.
“He is set on competing with YouTube,” said the source, who asked to remain anonymous because they weren’t authorized to talk to the press. The source cited live-streaming platform Twitch, the encrypted messaging app Signal, and the social media forum Reddit among some of the other services that Musk wants to compete with.
The launch of X’s TV app comes as the platform, formerly known as Twitter and mostly popular as a service for posting short text-based messages, seeks to play a larger role in the crowded streaming video market. In January, X declared that it was “now a video-first platform,” touting a new video feature reminiscent of TikTok’s immersive full-screen infinite scroll experience.
This story is from the March 10, 2024 edition of The Sunday Guardian.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Sunday Guardian
The Sunday Guardian
STRATEGIC AUTARKY FOR THE AI AGE
Balancing sovereignty and innovation becomes the central task. India cannot afford to remain dependent, but it also cannot smother its own technological growth. India’s new AI Governance Framework addresses this balance directly.
4 mins
November 16, 2025
The Sunday Guardian
SMOG SHROUDS DELHI MORNING
NEW DELHI: Delhi woke up to a dense smog layer on Saturday as the Air Quality Index (AQI) touched 386, remaining in the 'very poor' category.
1 min
November 16, 2025
The Sunday Guardian
TRANSPARENCY AND TRUMP
Republican members of the US Congress, including both the House of Representatives and the Senate, will face a test of their commitment to the transparency that is so much a part of a genuine democracy.
3 mins
November 16, 2025
The Sunday Guardian
LALU DAUGHTER QUITS POLITICS
Patna: Former Bihar Chief Minister Lalu Prasad Yadav's daughter Rohini Acharya on Saturday announced she was quitting politics and \"disowning\" her family after the RJD's crushing defeat in the Bihar assembly polls.
1 min
November 16, 2025
The Sunday Guardian
NINE KILLED, 27 INJURED AT J&K POLICE STATION
What began as a meticulous examination of seized explosives turned into one of the darkest nights for the Jammu and Kashmir Police, as an accidental blast ripped through the Nowgam Police Station late last night, killing nine people and injuring 27 others.
1 min
November 16, 2025
The Sunday Guardian
China’s malign influence at the United Nations
Over the last decade, Chinese diplomats have pursued a systematic campaign to place loyal nationals in senior UN posts, leveraging financial contributions, vote trading, and bilateral pressure.
3 mins
November 16, 2025
The Sunday Guardian
Govt invests Rs 257 cr in startups via EDF
The central government has so far supported as many as 128 startups nationwide with an investment of Rs 25777 crore under the Electronics Development Fund (EDF).
1 min
November 16, 2025
The Sunday Guardian
NDA TURNED A TIGHT BIHAR CONTEST INTO A SWEEP
Until the mid-point of campaigning, both alliances privately believed the race could go either way. But then Nitish Kumar intensified his outreach, women voters began consolidating, welfare benefits visibly hit the ground, and the caste arithmetic stabilised with the return of Paswan, Kushwaha and Manjhi.
5 mins
November 16, 2025
The Sunday Guardian
IB failed to detect Red Fort blast module for more than a year
The unmasking of the terror cell was not the result of proactive intelligence but a mere 'chance investigation'.
2 mins
November 16, 2025
The Sunday Guardian
PM’s call to sing Vande Mataram is an invitation, not an imposition
PM's initiative was not about rewriting history but reopening it so that Indians can decide for themselves what their heritage means. That is democracy at its purest essence.
5 mins
November 16, 2025
Listen
Translate
Change font size