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Virtual Travel Tools Take Off
The Straits Times
|December 29, 2024
Virtual tools reshaped the travel landscape in 2024, driving innovation and transforming experiences for travellers worldwide.
While artificial intelligence (AI) and machine learning have been in use for over a decade, their rapid evolution is unlocking new possibilities for the mass travel and tourism industry.
Beyond assisting with customer service, AI-powered tools on booking platforms offer personalised trip suggestions tailored to individual preferences. These recommendations often include direct links to activities, accommodation and flight options, making trip planning and booking a seamless process.
According to Booking.com's Travel Predictions 2025 research conducted from July to August, 41 per cent of over 27,000 global respondents were interested in using a curated itinerary created by AI.
Free tools like Booking.com's AI Trip Planner and Expedia's Project Explorer can create such trip itineraries based on budget and individual interests within seconds.
This story is from the December 29, 2024 edition of The Straits Times.
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