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Tiger Beer, United to create 'unforgettable moments'
The Straits Times
|October 18, 2024
Singapore football fans will have more to cheer about, as local brewer Tiger Beer and 20-time English league champions Manchester United inked a partnership on Oct 17 that will create "unique and unforgettable experiences for our fans all around the world".
The sponsorship deal will see Tiger Beer become the official beer partner of the Red Devils, who have a massive following worldwide and particularly in Asia, with a reported 325 million fans in the Asia-Pacific region.
Sean O'Donnell, global brand director of Tiger Beer, said: "We are thrilled to announce our partnership with Manchester United, a club that shares our passion for creating unforgettable moments and connecting fans worldwide.
"Football has always been a natural association for Tiger, this partnership reflects our shared belief that progress is driven by collective strength and courage."
This story is from the October 18, 2024 edition of The Straits Times.
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