Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

The sauce of ex-banker's inspiration to grow vegetables on walls

The Straits Times

|

September 10, 2024

The start-up scene is packed with flashy funding announcements, but what really goes on behind the glitz and glamour? In this series, The Straits Times sits down with founders to learn how they developed their ideas, and what it takes to ride the roller coaster of entrepreneurship.

- Timothy Goh

The sauce of ex-banker's inspiration to grow vegetables on walls

For Mr Mathew Howe, a classic pesto recipe is not complete without pine nuts, garlic, extra-virgin olive oil and, most importantly, a healthy measure of fresh basil.

While the herb is readily available in local supermarkets, he found that growing his own was more cost-effective, and he could also produce varieties that are tastier and more fragrant.

His success in growing basil then inspired him to cultivate more types of herbs, vegetables and fruit, but Singapore's tropical climate meant that most of these crops have to be grown indoors in compact and well-equipped space.

"Growing plants is my passion, and I wanted to combine that with my desire to provide the freshest produce for my family," said the 41-year-old Singapore permanent resident.

Mr Howe's success with growing basil and making pesto made him wonder if he could make it a community endeavour, and he found his answer during a trip to the barber.

"The idea of growing food on a wall came about when I was at my barber... I was staring at the wall behind me while my hair was being cut, and I just thought that maybe we could grow food there and also make the place look a lot prettier," he said.

Mr Howe is the founder and chief executive of Grobrix, an agritech start-up that builds modular, portable walls rigged with the firm's proprietary technology to optimise light and water for growing indoor produce like basil, lettuce, tomatoes, sage and parsley.

Grobrix grows crops in its nursery at Singapore Science Park, nurturing them from seed to seedling for about three weeks before transferring them onto vertical walls. These installations, which range in size from a medium-sized wardrobe to a large floor-to-ceiling storage cabinet, can produce 2kg to 6kg of food per week.

MORE STORIES FROM The Straits Times

The Straits Times

Vietnam elevates UK ties to top partnership amid US-China power rivalry

Move reflects Hanoi's push for resilience, self-reliance against global uncertainties

time to read

4 mins

November 01, 2025

The Straits Times

The Straits Times

Quantum AI accelerator opens, boosting S’pore’s hub ambitions

Outfit will play growth catalyst by helping start-ups through mentorship, fixed programme

time to read

3 mins

November 01, 2025

The Straits Times

The Straits Times

Experience the Pac-Man chase at carnival in Sentosa from December

Get your game on at a month-long thematic carnival celebrating the 45th anniversary of the iconic arcade character Pac-Man.

time to read

1 min

November 01, 2025

The Straits Times

US will 'stoutly defend' its interests, Hegseth tells China

The United States will \"stoutly defend its interests\", Defence Secretary Pete Hegseth told Chinese counterpart Dong Jun during a meeting on Oct 31 in Kuala Lumpur, flagging the importance of maintaining a balance of power in the region.

time to read

2 mins

November 01, 2025

The Straits Times

The battle for New York

A fight is brewing between Donald Trump and Zohran Mamdani.

time to read

4 mins

November 01, 2025

The Straits Times

BYD Q3 profit slumps 33% amid intensifying competition, scrutiny

BYD reported another slump in quarterly profit as intensifying domestic competition and industry scrutiny pile pressure on the Chinese carmaker’s sales outlook.

time to read

2 mins

November 01, 2025

The Straits Times

The Straits Times

Slot under pressure to halt Liverpool's 'crisis'

Liverpool face an inform Aston Villa on Nov 1 as the English Premier League champions look to arrest their remarkable collapse, while Arsenal aim to surge further clear in the title race.

time to read

3 mins

November 01, 2025

The Straits Times

Turn the riverfront into a shared space for all

FROM B1

time to read

3 mins

November 01, 2025

The Straits Times

Our distracting devices are killing office productivity

A nice physical notebook may be underrated.

time to read

4 mins

November 01, 2025

The Straits Times

Atticus Finch to lay down the law in Race 7

RACE 7 (1,600M)

time to read

1 min

November 01, 2025

Listen

Translate

Share

-
+

Change font size