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Singtel and other brands release plushies aimed at collectible-crazy Singaporeans
The Straits Times
|May 12, 2025
It is not exactly Labubu, but that has not stopped big brands in Singapore from pushing their own limited-edition plushies out to those who cannot get enough of the latest plush toy trend.
Since April 26, Singaporeans have been flocking to supermarkets to purchase Milo promotion packs that come with free mystery plushies, as part of the chocolate malt beverage maker's 75th anniversary celebrations. The drink-and-toy bundles are priced from $7.95.
These locally designed exclusive collectibles, split into two series, have generated interest from Milo lovers both locally and overseas.
The Breaktime Set plushies sold out quickly, but are set to become available again due to popular demand. The Breakfast Set plushies are progressively being restocked across the island.
This story is from the May 12, 2025 edition of The Straits Times.
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