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Pop star's Moonbeam Ice Cream Cookie drawing crowds
The Straits Times
|July 15, 2025
If American pop star Benson Boone were a cookie, he would taste, in this reporter's opinion, unpleasant.
NEW YORK -
The flavor would be cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you have just woken up and have yet to brush your teeth. Or, at the very least, that is what a Crumbl cookie inspired by one of his songs tastes like.
Still, that has not stopped people from popping into the nearest Crumbl, of which there are more than 1,000 locations across the United States, Puerto Rico and Canada, to purchase Benson Boone's Moonbeam Ice Cream Cookie, a collaboration between the sweet treat company and the 23-year-old artiste.
Boone, a singer who quit US reality singing competition American Idol in 2021 and found mainstream fame soon after, is perhaps best known for backflipping off pianos in tight jumpsuits while performing his hit Beautiful Things (2024).
This story is from the July 15, 2025 edition of The Straits Times.
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