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NOVEL CONCEPTS

The Straits Times

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January 18, 2026

Towering accordion steps and a fantastical spiral staircase greet visitors to a massive bookstore in northern China's Tianjin, where its striking interior is a bigger draw for selfie snappers than scholars.

Sales of hard-copy books across the country have failed to bounce back to pre-pandemic levels, data shows, despite the authorities' efforts to boost domestic consumption and an e-commerce boom.

Yet, in recent years, the number of physical bookshops has "maintained steady growth", the head of a publishing industry group said in January 2025. "A wave of bookstores with unique characteristics" has emerged, added Mr Ai Limin.

On social media, Tianjin's Zhongshuge, which opened in September 2024, draws comparisons with boy wizard Harry Potter's Gothic Hogwarts school in the film series.

"The photos come out looking really beautiful," said graduate student Li Mengting, who stepped inside to snap some pictures when visiting the city with a friend.

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