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Netflix sends off its hit series Stranger Things with bike rides and product blitz
The Straits Times
|November 27, 2025
Netflix’s hit science-fiction series Stranger Things (2016 to 2025) is about to ride to its conclusion with a marketing and merchandising blitz befitting a blockbuster movie.
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Ahead of the fifth and final season's debut in the United States on Nov 26, thousands turned out in Los Angeles at a cycling event dubbed One Last Ride, a nod to the show’s bike-riding teenagers in the fictional town of Hawkins, Indiana.
Retailers are offering everything from Demogorgon Crunch cereal to Hellfire Club backpacks for what is Netflix’s largest consumer products programme to date, said the streamer’s chief marketing officer Marian Lee.
Target stores are selling more than 150 Stranger Things products.
This story is from the November 27, 2025 edition of The Straits Times.
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