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Netflix and Apple can play key roles in Fl's US growth
The Straits Times
|February 28, 2026
Formula
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One is well anchored in the US with its American owners and three Grand Prix races, but the sport hopes to push its growing popularity further with the help of Netflix and Apple.The Netflix documentary, Formula 1: Drive To Survive, which began its eighth season on Feb 27, has already taken motor racing's top discipline into a new dimension.
The series provides a behind-the-scenes look at the sport’s drivers, managers and team owners.
While critics complain that the show magnifies tensions between drivers and managers for entertainment value, it has introduced a younger audience particularly women to Fl.
This story is from the February 28, 2026 edition of The Straits Times.
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