Moom Health: Supplement brand tackles fertility, launches in major pharmacies

Three years on from its founding, Moom Health has become the go-to supplement label for millennial women in Singapore.

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The company's personalised 30-day packs - which curate vitamins tailored to one's needs determined from taking an online quiz and bottled remedies for specific concerns have been taking over social media and, now, shelves near you.

In January, Moom made its retail debut in more than 40 Watsons stores in Singapore.

In February, it entered Kuala Lumpur via competing pharmacy retailer Guardian and will be stocked in a network of 250 stores in Malaysia by the end of March. Prices start at $43.90 for a De/Bloat jar of 45 pills.

Founded by Singaporean sisters Mili and Maya Kale, the brand launched in 2021 with a subscription service of natural supplements made from herbs rooted in traditional Chinese medicine and Ayurveda and has seen rapid growth since.

In September 2022, Moom closed $1.2 million in seed funding, with investors including venture capital firm DSG Consumer Partners and fashion brand Love, Bonito.

The success of De/Bloat, its first "fast-acting remedy" developed to reduce bloating in an hour, in particular, helped the brand really take off and convince people to try Moom's personalised offerings, says Mili, 32.

"That learning, and being able to do clinical trials, helped further our goal of debunking the myth that natural remedies don't work," adds Maya, 29.

It paved the way for its next two remedies Sleep/Well, targeting sleep health, and Cramp/Less, for pain relief from pre-menstrual stress and menstrual cramps. Launched in August 2023, Cramp/Less is also Moom's first supplement targeting women specifically.