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McDonald's sales in US plummet after E. coli outbreak
The Straits Times
|October 30, 2024
CHICAGO - McDonald's sales plummeted in the US following news of E. coli infections linked to the chain's Quarter Pounders.
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Transactions fell as much as 6 percent from the prior year in the days after the outbreak became public on Oct 22, dragging down total sales, according to Bloomberg Second Measure data through Oct 25. The group tracks debit and credit card transactions from US consumers.
The outbreak dealt a blow to McDonald's, which had been working to reverse slumping traffic with offers such as a US$5 (S$6.60) meal deal and a splashy marketing campaign behind the limited-time Chicken Big Mac. McDonald's transactions had been growing in the weeks before the issue was disclosed, Second Measure data shows.
This story is from the October 30, 2024 edition of The Straits Times.
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