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Mattel, Hasbro to roll out KPop Demon Hunters toys
The Straits Times
|October 23, 2025
Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film KPop Demon Hunters (2025) into toys, deepening a consumer-good push that could help diversify its revenue.
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The partnership, announced on Oct 21, will produce toys, collectibles, games and role-play products based on the film that follows a successful female K-pop trio who hold massive concerts while trying to save the world from sinister forces.
The first products from the tie-up will be released in 2026. Consumers can pre-order through online platform Mattel Creations, starting in November.
Since its June debut, KPop Demon Hunters has topped more than 325 million views, making it Netflix’s most-watched original movie.
Its soundtrack has received platinum certification while the breakout single, Golden, hit No.1 on the Billboard Hot 100.
The movie has sparked a steady stream of cosplay and dance challenges across social media platforms.
This story is from the October 23, 2025 edition of The Straits Times.
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