LONGEVITY the next frontier in beauty and wellness

A new wave of skincare brands and clinics are leading the charge in Singapore

- Louisa Lim

Once the domain of scientists and Silicon Valley biohackers, longevity has become mainstream and is rewriting the rules of beauty and wellness.

According to a report by London-based financial advisory firm Deloitte, the longevity sector—though still emerging—is drawing significant investment from venture capitalists, research institutions and governments.

The Annual Longevity Investment report published in 2024 showed that investment in the longevity sector had surged to US$8.5 billion (S$11 billion) across 325 deals—a sharp rise from the US$1 billion raised by the top 50 longevity-focused companies in 2020.

Momentum continues to build, as investors increasingly view longevity as a market with the potential to outpace traditional healthcare in both scale and impact.

As the world's sixth Blue Zone—a title reserved for places where people lead longer, healthier lives—Singapore has a new wave of clinically backed skincare brands and Ministry of Health-licensed longevity clinics that are shifting the conversation from anti-aging quick fixes to deep cellular repair, healthspan extension and proactive aging.

Here are the key players leading the charge.

SKINCARE THAT FUTURE-PROOFS THE FACE

Gone are the days of fighting fine lines with fear. These days, beauty's focus has shifted to something far more empowering: longevity.

Dr Naras Lapsys is chief clinical officer of Singapore-based longevity clinic Chi Longevity, which opened at Camden Medical in January. He says traditional anti-aging methods typically rely on cosmetic fixes, such as topical retinoids or dermal fillers, to tackle visible signs like wrinkles and sagging.