Hyundai Said to Be Weighing Sweeping US Price Hikes to Blunt Tariffs

Hyundai Motor is preparing to increase the price of all of its US vehicles as the automaker looks to cushion the blow from tariffs imposed by President Donald Trump, according to people familiar with the matter.

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DETROIT -

The South Korean manufacturer is considering a 1 percent increase to the suggested retail price of every model in its line-up starting as soon as next week, said the people.

The move would apply to newly built vehicles, leaving cars already sitting on dealership lots unaffected.

The company is also likely to raise shipping charges and the fees for options such as floor mats and roof rails that are installed before cars arrive at retailers to avoid further raising the base price of its vehicles, the people said, adding that discussions are ongoing and could still change.

Hyundai said its pricing strategy is designed to ensure it remains competitive but that no final decisions have been made.

"This period marks our regular annual pricing review, guided by market dynamics and consumer demand, independent of tariffs," it said in a statement.