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Don't let eateries misuse Michelin name to promote themselves
The Straits Times
|July 22, 2025
The recent release of the Michelin Bib Gourmand selection prompted me to reflect on how some food and beverage operators use the Michelin name in their marketing and publicity (11 new entries on Singapore's Bib Gourmand list, including three re-entries at Old Airport Road, July 17).
Is there a governing body that regulates the use of the Michelin Guide label in commercial promotion? I have observed that certain establishments continue to promote themselves as Michelin-recognised years after being listed, often without specifying the year. This creates the impression that they are current awardees, which may no longer be the case.
This story is from the July 22, 2025 edition of The Straits Times.
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