Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Apple looks to AI as way of reversing fall in iPhone sales
The Straits Times
|June 12, 2024
Apple’s developer conference on June 10 was about more than infusing its software with the latest artificial intelligence (AI) technology, including from ChatGPT.
-
It was also about selling more iPhones.
Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base of more than one billion customers, and reverse a sales decline for its biggest-selling product.
The software, which requires at least an iPhone 15 Pro or Pro Max to operate, may encourage a cascade of new purchases, several analysts said.
Some predict the biggest upgrade cycle since Apple’s release of the iPhone 12 in 2020, which drew consumers in part through 5G connectivity.
“What we saw today was more compelling than anything we’ve seen since,” said analyst Gil Luria of D.A. Davidson.
The company showcased what it calls Apple Intelligence, its take on generative AI that can conjure text, images and other content on command.
This story is from the June 12, 2024 edition of The Straits Times.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Straits Times
The Straits Times
LIM SET FOR A HAPPY WEEKEND
Singaporean trainer off to 2026 flier, keeps up with 2 trial winners
3 mins
January 22, 2026
The Straits Times
Class dropper Global Ally won't be friendless
RACE 7 (1,600M)
1 min
January 22, 2026
The Straits Times
Frank wants Spurs to build on Dortmund win
Thomas Frank could smile at last on Jan 20 as a 2-0 victory for his Tottenham Hotspur team against Borussia Dortmund in the Champions League released some of the pressure that appeared to be reaching a critical level.
1 mins
January 22, 2026
The Straits Times
Tan takes sting out of misfortune with cycling gold
A series of unfortunate events could not stop para-cyclist Sebastian Tan from clinching Singapore's first gold medal at the Asean Para Games (APG) in Korat, Thailand on Jan 21.
2 mins
January 22, 2026
The Straits Times
Is it acceptable to back out of a job offer for a better one?
It is not uncommon for candidates to receive a second offer after accepting a role, particularly in a tight labour market.
2 mins
January 22, 2026
The Straits Times
WP's swift refusal of LO role signals unity behind Pritam Singh, say analysts
The Workers' Party declining Prime Minister Lawrence Wong's invitation to nominate another MP as Leader of the Opposition shows it has closed ranks around its chief Pritam Singh, said analysts.
4 mins
January 22, 2026
The Straits Times
Ruth’s Chris Steak House to bow out of S’pore on Jan 24
Adding to January’s spate of closures in the food and beverage scene is Ruth’s Chris Steak House at the Parkroyal Collection Marina Bay, Singapore hotel.
1 mins
January 22, 2026
The Straits Times
Thailand's People's Party, surging in the polls, tests new playbook
Opposition drops call to amend royal insult law, softens its stance on the military
3 mins
January 22, 2026
The Straits Times
Tokyo becoming colony for the rich, warns top architect
An award-winning architect warned that Tokyo is being trampled by luxury developments, issuing a rare rebuke of his peers for catering to wealthy interests over the public.
3 mins
January 22, 2026
The Straits Times
Poly student's digital fix for motorcycle retailer leads to start-up
Trade association pairing students with businesses to solve problems using tech
3 mins
January 22, 2026
Listen
Translate
Change font size