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Disha eyes larger slice of ₹30,000 cr optical retail pie, joins hands with ZEISS
The Statesman
|December 19, 2024
Disha Eye Hospitals, the leading eye care hospital chain of Eastern India, has now teamed up with ZEISS, a global leader in optics and optoelectronics, to tap the fast-growing optical retail market in India, which is valued at Rs 30,000 crore and growing at 8 per cent annually.
The two groups will now come up with ZEISS VISION CENTER By Disha that promises to seamlessly integrate advanced technology with personalized vision care. The partnership will cater to the growing demand for premium, customized eye wear solutions.
Moves are already afoot to open five ZEISS VISION CENTRES By Disha in Eastern India by 2025. These centers will offer exclusive features like personalized lens profiling, advanced myopia management and tailored eyewear fittings. These capabilities create a premium, tailor-made experience for customers. The pricing strategy will focus on premium offerings that emphasize value, precision and luxury. While affordability will remain a consideration, the primary focus is on creating a high-end customer experience.
This story is from the December 19, 2024 edition of The Statesman.
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