‘Gold artis becoming part of vocabulary of Quiet Luxury’

It has designed the official memento of the Rashtrapati Bhavan, which is presented as an official gift to all visiting dignitaries.

- RITWIK MUKHERJEE

It has also designed the ‘Badge of Sacrifice’ and ‘Certificate of Honour’ for the Country's Defence Services. It is an official partner for spiritual products of shrines like Vasihno Devi temple, Jammu, Sai Baba temple Nashik, Somnath temple in Gujarat, Amba Devi in Gujarat and in many others. And this top-of-the-line spiritual brand with its ethos deeply embedded in age-old Indian tradition, has travelled a long way over the last seven decades to become what it is today. And in all these years, artists and craftsmen of the company have created numerous masterpieces, which adorn the temples and living rooms of the royalties and celebrities of the world.

Diviniti is probably the only company in India that caters to customised gifting requirements of all major public and private corporations.

Long before the idea of ‘Make in India’ was popularised, Diviniti started manufacturing its unique 24 Carat Gold encased products in its own ISO 9001:2008 certified manufacturing plant in India using Swiss technology and shifted its manufacturing base from Switzerland to India. Diviniti has also been a pioneer in introducing 24 Carat gold-encased products in the country.

Diviniti at present has a wide range of exquisite gifting and home decor solutions catering to everyone from the connoisseurs of art to the devotees of Indian spirituality. Apart from being the market leader in 24 Carat Gold encased products and car figurines, Diviniti has successfully launched its exclusive range of incense products, car aroma, home fragrances and wellness products using authentic natural ingredients.

Speaking to The Statesman, Dr. Amushree Jha, Director of Diviniti, explains how and why gold-plated or gold foil portraits are becoming new expression of “quiet luxury” in Indian homes, and also what emotions or memories people seek to preserve through such gilded keepsakes.

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