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‘Vocal for local’: PM Modi calls for festive season boost to indigenous products

The Statesman Bhubaneswar

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September 29, 2025

Prime Minister Narendra Modi Sunday called on citizens to make the upcoming festive season more meaningful by choosing indigenous products.

- SHAHID KABBAS

Addressing the 126th episode ofhis monthly radio programme Mann Ki Baat, the Prime Minister highlighted the ongoing “GST Bachat Utsav” encouraging people to take a pledge to support local goods during their festival shopping.

“Inthe coming days, festivals and celebrations will be a succession of joys. We doa lot of shopping for every festival. And this time, there’s even a 'GST Bachat Utsav’ going on," the Prime Minister said.

“Youcan make your festivals even more special by taking a pledge. If we resolve to celebrate this festival with only indigenous products, you will see the joy of our celebrations increase exponentially,” he added.

His remarks continue the government's emphasis on the ‘Vocal for Local initiative, aimed at boosting domestic manufacturing and self-reliance.

The Ministry of Finance has stated that the rationalisation of the GST structure will provide further impetus to consumption growth, with a new two-rate structure implemented, featuring a standard rate of 18 percent and a merit rate of 5 per cent.

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