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Snoop Dogg inks multi-year film and TV collaboration with NBCUniversal
The Star
|April 29, 2025
NBCUniversal has officially signed a multi-year collaboration with Snoop Dogg's Death Row Pictures.
The agreement comes after years of productive partnerships with the rapper, which have paved the way for the expansion of creative ventures across television, film and live entertainment.
The partnership will allow NBCUniversal to have first-look rights on film and television concepts from Death Row Pictures, which will now make its home at Universal Studios.
“Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home.
“The Dogg has officially moved into the neighbourhood, ya dig?” shared the hip hop icon and seasoned entrepreneur through a statement.
This story is from the April 29, 2025 edition of The Star.
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