SA heritage: Phindile’s mission to preserve traditions

AS SOUTH Africans celebrate Heritage Day this September, one local entrepreneur is making it her mission to keep cultural traditions alive - one bead at atime.

- JONISAY! MAROMO

For Phindile Millicent Msiza, a proud Ndebele woman, beadwork is more than a business. It is a calling to preserve African identity.

“As a black South African woman, I have taken it as my personal responsibility to preserve our African culture through my talent in jewellery making. Cultural preservation and promotion bring me personal enrichment and profit,’ she told IOL.

Every weekend, she sets up her stall at Denlyn Mall in Mamelodi, showcasing a vibrant collection of African jewelry. For Msiza, the mall is more than a trading space — it is a platform to celebrate tradition and share African artistry with a diverse audience.

“Tam super excited about the month of September, which is hyped up for Heritage Day, which keeps traditions alive? said Msiza.