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Easy Waves reveals new packaging and formulas
The Star
|March 27, 2025
EASY Waves, one of South Africa’s most trusted and beloved ethnic haircare brands, is excited to announce a major revamp and refresh of its packaging and product formulation, marking a new chapter in the brand’s legacy.
Easy Waves has been a cornerstone in the beauty industry for many years, offering quality haircare products designed for the unique needs of ethnic hair. While our classic packaging has served us well over the years, it is time for a change — a change that reflects our commitment to growth and responsiveness to our customers’ evolving needs.
As part of this revitalisation, Easy Waves is rolling out a completely refreshed look for its core product range. The updated packaging is sleek, modern, and vibrant—designed to catch the eye and align with the contemporary needs of today’s consumer. SUPPLIED
This story is from the March 27, 2025 edition of The Star.
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