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China says imposed punishment on Xiaohongshu over content
The Star
|September 12, 2025
CHINAS internet regulator said yesterday it had ordered “warnings and strict punishment” to bosses at popular social media app Xiaohongshu over its online content, slamming “trivial” and “negative” posts.
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“Responsible individuals” at the Instagram-like platform would be punished after Xiaohongshu, known as RedNote in English, failed to “fulfil its main responsibility of content management’, the Cyberspace Administration of China said in a statement.
It gave no details of the punishments. The regulator criticised Xiaohongshu for hosting “numerous posts hyping celebrities’ personal dynamics and trivial matters and other negative content frequently populating the hot search list”.
“A clear, clean and healthy cyberspace aligns with the interests of the people,” it added.
Xiaohongshu was launched in Shanghai in 2013 and has hundreds of millions of monthly active users.
This story is from the September 12, 2025 edition of The Star.
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