Try GOLD - Free
It is an amazing milestone
The Sentinel
|January 24, 2026
LORD Alan Sugar can’t believe it’s been 20 years since he started inviting the hungriest hopefuls of the business world into The Apprentice boardroom.
The hit BBC1 show sees candidates compete in a series of challenges and tasks set by the 78-year-old tycoon to prove themselves worthy of entering into a 50/50 business with him and receiving his £250,000 investment.
‘They do this under the eagle-eyed gaze of Lord Sugar’s two trusted business associates and aides, Baroness Karren Brady and Tim Campbell, who won the first series in 2005
“It is an amazing milestone,’ says Lord Sugar, of the show’s 20th anniversary. “When we started recording this series, you think to yourself, ‘Wow, this is 20 years now’ What's amazing, of course, is Tim Campbell is now one of my advisors, and he was the one that won it in the very first series, so it’s full circle, in a great way,’ adds the entrepreneur who founded his biggest business venture, consumer electronics company, Amstrad, in 1968.
“The programme itself brings in a new audience every year, because 20 years ago, I had nine-year-olds watching it who are now 29. And the new generation of 16-year-olds are coming in and loving it.
“So the audience is growing. The audience is holding up, and that’s why the BBC keeps doing it”
The original Apprentice format would see the winner get a £100,000-a-year job working for Lord Sugar, but it was changed in series seven so the victor would instead secure the mogul as a business partner.
This story is from the January 24, 2026 edition of The Sentinel.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Sentinel
The Sentinel
Reasons to be cheerful (parts 1-10)
MERVYN EDWARDS WANTS TO TURN THAT FROWN UPSIDE DOWN
5 mins
January 24, 2026
The Sentinel
Trump's troops slur 'wrong', says No10
DONALD Trump was “wrong” to diminish the role of Nato and British troops in Afghanistan, Downing Street has said after the US President claimed allies stayed away from the front line in the conflict.
1 mins
January 24, 2026
The Sentinel
'The court's patience with you has run out'
Pervert back behind bars after breaching orders again by failing to tell cops about Samsung tablet under his sofa
2 mins
January 24, 2026
The Sentinel
'I informed the nurses several times about her deterioration - but my concerns were ignored'
Neglect led to death of mum-to-be, 33
3 mins
January 24, 2026
The Sentinel
Can we stop dog's disturbing cycle?
CHASING BIKES IS NEW NASTY HABIT
1 min
January 24, 2026
The Sentinel
Lammy open to 'conversation' on alternatives to jury system
DAVID Lammy has said he is open to a \"conversation\" on alternatives to the Government's proposed changes to jury trials, but stressed: \"I want the backlog coming down.
2 mins
January 24, 2026
The Sentinel
DON'T BE AFRAID OF THE DARK
Tonal shades of charcoal, espresso and black can help create great depth and contrast, says SAM WYLIE-HARRIS
1 min
January 24, 2026
The Sentinel
THE WAY I SEE IT
Stoke City conceded twice in the second 45 minutes to lose to Middlesbrough in midweek.
3 mins
January 24, 2026
The Sentinel
Power up with plants
LAUREN TAYLOR chats to internet personality Jeffrey Boadi about going plant-based and fuelling his fitness
4 mins
January 24, 2026
The Sentinel
Guardiola leaps to the defence of his Man City players
PEP Guardiola believes some of Manchester City's recent criticism is over the top.
1 mins
January 24, 2026
Listen
Translate
Change font size

