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PR professionals carry a deep responsibility in informing, influencing ethically: Prof. Karmalkar
The Political and Business Daily
|April 22, 2025
“TECHNOLOGY, especially AI, is only as ethical and effective as the intent behind its use. As custodians of communication, PR professionals carry a deep responsibility not just to inform, but to influence ethically,” said Prof. Shreepad Karmalkar, Director, IIT Bhubaneswar while addressing National Public Relation Day 2025 celebrations organised here today by the Public Relations Society of India (PRSI) Bhubaneswar Chapter, in collaboration with IIT Bhubaneswar.

The three pillars communication, collaboration, and critical thinking are not just academic ideals, but essential tools in ensuring AI is used with responsibility and purpose in the world of PR, he said while laying stress on use of AI innovation with integrity and in an ethical manner.
Many eminent speakers also deliberated upon the theme 'Responsible use of Artificial Intelligence: Role of Public Relations' during the programme which was held at IIT Bhubaneswar campus.
This story is from the April 22, 2025 edition of The Political and Business Daily.
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