Poetry and powerful music: Army's sharp social media tactic hammers in Op Sindoor message

IT is the message delivered that matters. While Operation Sindoor showcased India's military prowess and firm stand against terrorism, the armed forces put out sleek social media posts and videos, one with rock renditions of lines from Dinkar's ballad 'Rashmirathi', to drive home the point.

- KUNAL DUTT

India decimated nine terror camps in Pakistan and Pakistan-Occupied-Kashmir under Operation Sindoor with precision strikes early on May 7 in response to the dastardly April 22 Pahalgam massacre.

At 1:44 am that day, the government, in a statement, underlined that India has demonstrated "considerable restraint" in the selection of targets and method of execution and that "no Pakistani military facilities have been targeted".

Shortly after, the Indian Army's social media handles carried a poignant message with a poster that has now become a defining image of Operation Sindoor.

Along with the message "#PahalgamTerrorAttack Justice is Served. Jai Hind!" the Indian Army's 1:51 am X post carried a poster that was concise in words but heavy on symbolism.

The poster had 'OPERATION SINDOOR' written on it with a small bowl carrying vermilion (worn by married Hindu women) forming the first 'O' of the second word while the second 'O' had a dash of the powder around it.

Since then, the Indian Army has come up with several thematic short videos on social media platforms that have been widely shared and appreciated.