Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Wheat imports seen to rise on higher bread demand
The Philippine Star
|March 25, 2024
It’s a quarter before seven in the morning. A queue starts to form in front of RJS bakery in Barangay Barangka Drive in Mandaluyong City.
The scent of the freshly baked pandesal stretches far longer than the line of people waiting for their breakfast rolls along Busilak Street.
A man orders P30 of “tostado” while another customer requests for P50 of “puti.” The former being a bread roll toasted all the way around akin to coffee gradients while the latter contrasting it: a softer, fluffier and white on the surface variant of pandesal.
Each customer seeks different varieties of the bread, from “medyo puti,” “puti” to “katamtaman” and “tostado.”
The lowly pandesal – a staple in Filipino breakfast, usually partnered with freshly brewed coffee – together with other bread products are seen to drive the country’s wheat imports in the current market year 2024-2025 as domestic consumption recovers.
This story is from the March 25, 2024 edition of The Philippine Star.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Philippine Star
The Philippine Star
Iloilo bet crowned sprint king
A new sprint king has reached the summit of the National Youth Games now known as Batang Pinoy.
1 min
October 30, 2025
The Philippine Star
Charting a shared course: New Zealand, the Philippines and ASEAN
Two years ago, the Royal New Zealand Navy's HMNZS Aotearoa sailed into Philippine waters, for the first time, on a mission of goodwill.
3 mins
October 30, 2025
The Philippine Star
NAIA: A year of change
It’s now been a little more than a year since the Ramon Angled consortium took over the operations and maintenance of the Ninoy Aquino International Airport (NAIA) on Sept. 14, 2024, and what a year it has been for the airport operator.
3 mins
October 30, 2025
The Philippine Star
Lifelong
rom rece
1 min
October 30, 2025
The Philippine Star
Marcos signs law banning POGOS
President Marcos has signed a law banning Philippine offshore gaming operators, more than a year after he ordered a crackdown on the POGOs, which have been linked to cyberscams, money laundering, human trafficking and other illegal activities.
3 mins
October 30, 2025
The Philippine Star
BARON GEISLER FINDS A MENTOR IN 'DELIVERY RIDER' DIRECTOR LESTER PIMENTEL ONG
BARON GEISLER RECENTLY SHARED HOW HE FOUND A MENTOR AND FATHER FIGURE, who continues to inspire him on and off the set, in “Delivery Rider” director Lester Pimentel Ong.
3 mins
October 30, 2025
The Philippine Star
A fascination with the world of maps
My fascination with maps began during my grade school days when I became obsessed with reading historical fiction books and books about other countries.
3 mins
October 30, 2025
The Philippine Star
Lifelong learning law signed
President Marcos has signed the Lifelong Learning Development Framework (LLDF) Act into law, which aims to promote functional literacy at all levels of society.
1 min
October 30, 2025
The Philippine Star
Magno sworn in as NBI OIC
Angelito Magno has formally assumed leadership of the National Bureau of Investigation as officer-in-charge, following President Marcos’ acceptance of the resignation of former NBI director Jaime Santiago.
1 min
October 30, 2025
The Philippine Star
PNP mobilizes units vs profiteering, hoarding
Hoarders and profiteers will be apprehended as the Philippine National Police has mobilized units to assist in keeping the prices of essential goods affordable.
1 min
October 30, 2025
Listen
Translate
Change font size