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Soaring to a hundred: Wilcon Depot's remarkable journey to 100 stores
The Philippine Star
|December 13, 2024
We begin every year with hearts brimming with hope and optimism of what is to come.
We carefully map out the paths leading to our dreams. We ignite our passion and renew our determination to reach these dreams. And with each resolute and courageous step, we embrace the big and small victories along with the challenges as all these eventually bring us closer to our goal.
The year-end is a perfect time to reflect and take stock of what has transpired in the past 300+ days. Each day had come with its share of hits and misses, including lessons learned and opportunities for growth.
Friday, December 13, 2024, may yet be one of Wilcon Depot's most auspicious days. That's because this is the day we mark a most significant milestone in our company's journey. Wilcon Depot's #FlyingHighTo100 store expansion campaign has reached its target which at one time only seemed like a distant dream. The 100th Wilcon Depot store in Lubao, Pampanga, the fifth of its kind in this province, is more than a structure of bricks and mortar. It is a testament to the dogged determination of a company to serve the Filipino building community from all ends of the archipelago.
We've reached, built and opened our 100th store. And reflecting on our humble beginnings as a 60-square meter shop along Quezon Avenue nearly half a century back, this is huge.
BUILDING DREAMS, ONE STORE AT A TIME
This story is from the December 13, 2024 edition of The Philippine Star.
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