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SM meets growing demand for beauty, wellness
The Philippine Star
|September 21, 2025
The Sy family's SM Group, through its retail subsidiaries, is addressing the growing consumer demand for beauty and wellness products with greater accessibility nationwide.
SM Beauty currently offers more than 1,000 beauty brands across its 77 branches, with expanded offerings that include global premium brands such as YSL, Lancôme and Calvin Klein.
It has also introduced in select stores dedicated spaces known as beauty hubs where customers can enjoy services such as hair coloring and makeovers, guided by a growing team of professional beauty advisers.
This story is from the September 21, 2025 edition of The Philippine Star.
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