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SM Group, Levi's strengthen partnership
The Philippine Star
|March 24, 2024
The SM Group is reinforcing its partnership with Levi Strauss & Co. (LS&Co.) to support the expansion of the iconic jeans brand's retail footprint in the country.
Officials of SM Investments Corp. recently met with LS&Co.'s executive leadership to discuss continued opportunities in the country's growing consumer market.
The visit forms part of the LS&Co. global leadership team's tour of its markets in Asia to reinforce its commitment to the region and explore the potential of growth markets, including the Philippines.
With the Levi's brand achieving sustained growth in the Philippines, the meeting further strengthened the partnership between SM and LS&Co.
This story is from the March 24, 2024 edition of The Philippine Star.
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