NEXT level engagement: Philstar Media Group's agency drives brand success

FROM STARCAST TO JOYFUL WELLNESS, PHILSTAR MEDIA GROUP'S AGENCY BLENDS CONTENT, EVENTS, AND COMMUNITY ENGAGEMENT FOR UNPARALLELED IMPACT

- By CECILE J. BALTASAR

Having customers read about a brand is an effective way to conduct an awareness campaign. Witnessing firsthand what the brand offers, however, is significantly superior.

NEXT, a content and experience agency within the Philstar Media Group (PMG), is right on point when it comes to presenting a brand in a different, memorable, and more relatable light.

"We use our expertise in producing meaningful experiences to enable us to help brands strategize for their communication and activation needs," says Lucien Dy Tioco, PMG executive vice-president. "We give a deeper take on content and events."

Belonging to the same company as The Philippine STAR, NEXT enjoys on-ground expertise that is untainted and credible; a rare quality for an agency that is in the business of building up brands.

This integrity helps it bring value to companies on multiple event and content platforms.