Longevity, legacy

Expanded advocacy marks TMP Foundation's 35 years

- By KAP MACEDA AGUILA

Corporate social responsibility by nature is, at the very least, complies with government mandate for companies to give back. But there's a more romantic, nay, patriotic element that speaks not only of gratitude but an earnest desire for organizations to do good even beyond the so-called triple bottom line.

As a globally successful brand, Toyota is doing more than its fair share to mobilize helping hands, resources, and other forms of support in various domains. Locally, Toyota Motor Philippines Foundation (TMP Foundation) is the "social and humanitarian arm" of Toyota Motor Philippines Corporation (TMP), overseeing work across four areas: education, health, environment, and community service.

Recently, TMP Foundation took a pause to commemorate 35 years of "dedicated social and humanitarian service," with an event at the Grand Hyatt Hotel in Bonifacio Global City. Attended by public officials and private partners, the affair was also an opportunity to announce the addition of a new advocacy pillar, "Mobility+".

It's a move that allows the foundation to expand and amplify its impact. "In synergy with our existing four pillars, this will enable us to create even more effective programs through the mobility of people, mobility of things, mobility of information, and mobility of creative and free ideas for many people," said TMP and TMP Foundation Chairman Alfred V. Ty.

Late Metrobank Group and TMP Founding Chairman Dr. George SK Ty had said the conglomerate wants to "give back to society and the communities from which we derive resources." Explained the younger Ty: "This vision was not merely an aspiration; it was a profound understanding of TMP's role within the community to improve the lives of our society, to contribute to a more equitable future for them."