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"Ito pong partnership ng Wattpad at Viva it just means it will open more doors and opportunities for our Filipino literary artists. Na yung mga sinulat po nila can come to life audio-visually."

The Philippine Star

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August 07, 2025

Viva Communications, Inc., one of the Philippines' leading entertainment powerhouses, and WEBTOON Productions, the fan-driven studio and IP business from WEBTOON Entertainment, Inc., have signed a significant three-year first-look development and production partnership to bring more beloved and popular Wattpad stories to life as adaptations on Viva One.

- Valerie Salvador del Rosario, President and COO for Studio Viva, Inc.

Viva One, which has an extensive base of over four million subscribers across 90 countries, becomes the ultimate destination for these beloved adaptations. Building on their longstanding collaboration, this new deal further cements Viva's reputation as the home of faithful and acclaimed adaptations based titles from Wattpad.

One of these is the wildly popular and trending Ang Mutya ng Section E, which have successfully expanded their fandoms throughout the globe, making it a global phenomenon. As part of this new partnership, fans can expect more upcoming Wattpad adaptations on Viva One.

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