G-SHOCK's “Tough Like You” campaign leads the way with new G-STEEL GBM-2100 series

G-SHOCK is amplifying its message of resilience and strength with the latest iteration of its “TOUGH LIKE YOU” campaign.

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This time, the spotlight shines on the new G-STEEL GBM-2100 models, embodying a theme of not just survival, but domination — leading the way and shattering barriers.

The “TOUGH LIKE YOU” campaign has always been about celebrating the spirit of personal evolution and breakthrough moments. It resonates deeply with young professionals who face pressure head-on, transforming challenges into opportunities.

This new phase of the campaign emphasizes that toughness isn’t just about enduring; it’s about rising above, leading with confidence, and making your mark.

The new G-STEEL GBM-2100 series perfectly encapsulates this ethos. These watches are more than just timepieces; they are a statement of intent.

Available in three distinctive dial colors - blue, burgundy, and light yellow-gold vapor deposition - the GBM-2100 series combines G-SHOCK’s signature toughness with cutting-edge technology and sleek design.